Monday, April 4, 2016

The Birthday Campaign

In 5748, just a few weeks after the passing of his wife, Rebbetzin Chaya Mushka, the Rebbe launched a new campaign. In commemoration of her birthday, the Rebbe called on Jews around the world to start celebrating their birthdays in Jewish spirit. Through making a gathering at which to speak words of Torah, give charity, and make positive resolutions, the birthday would become a day to propel a person forward in his service of the creator.

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